In an increasingly digitalized world, digital signage solutions are playing an ever more important role. They offer your company innovative opportunities to communicate your advertising messages to your target group in a targeted and effective way. With the right strategy and technology, you can use digital signage displays to reach your customers in shopping centers, stores, train stations and public places and present your digital advertising perfectly.
CANCOM Digital Signage
Digital signage systems from CANCOM Austria are the marketing and communication tool to address your customers in a targeted manner.
What is digital signage?
Digital signage displays are state-of-the-art displays that show videos, images, animations or text. They are perfect for indoor and outdoor digital advertising and information content. With high luminosity and resolutions from Full HD to 4K, they attract the attention of potential customers.
Content can be flexibly updated via USB stick, media player or digital signage software - without additional costs ➤ for changing content. This means that advertising videos, digital posters or menus can be adapted at any time.
The displays are available as wall-mounted monitors, interactive touchscreen steels or elegant poster displays and can be easily integrated into existing signage systems. LED modules and weatherproof housings guarantee greater attention and reliable presentation of weather information or POI details.
Interfaces such as HDMI, USB or network access allow content to be controlled centrally. Brands such as Samsung Smart offer long operating times, energy-efficient operation and elegant design. Digital signage displays combine multimedia technology, flexibility and practical handling - ideal for any digital signage and customer-orientated presentation.
Success factors for your digital signage solution
Successful digital signage projects always focus on customers and their needs and expectations. The four core elements are a simple strategy, the right technology, the perfect location and the right message.
The primary areas of application range from the waiting area to the point of information to the point of sale. The aim is to work together to define the right solutions and technologies for the different objectives - perfectly coordinated and in line with your company.
Emotionalization
Activation
Personalization
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Digital signage has many faces - just like its customers
The central display of different display solutions along the customer journey makes digital signage the ideal hub for the digitalization of various vertical industries. Signage systems are an integral part of many digitalization solutions - including media technology projects, traffic management systems, collaboration, big data, IoT, smart building applications and frequency management solutions. Classic signage installations include, among others:
LED billboards on highways
Wayfinding systems and info screens in public transport or airports
Patient call systems in hospitals
Menu boards in fast food restaurants
Digital employee information systems
Electronic price tags in supermarkets
Advantages of digital signage displays
The use of digital signage displays offers numerous advantages:
Continuous operation: Modern displays are designed for professional use and run continuously without any problems. Whether in branches, train stations or shopping centres, content is displayed reliably and in a matter of seconds.
High flexibility: Content can be managed centrally via a signage system and adapted in real time. This means that advertising videos, digital posters or information content can be updated seamlessly - at no extra cost.
Cost savings: Compared to conventional paper signage, costs are eliminated every time content is changed. Companies save time, printing costs and electricity costs.
Versatility: Whether touchscreens, LED modules, steels or wall-mounted monitors - digital signage displays can be flexibly integrated indoors or outdoors. They are suitable for POI information, digital advertising or interactive presentations and increase customer attention.
Future-proof technology: with UHD screens, Android media players and internet access, content can be centrally controlled and customised. Digital signage displays combine multimedia, flexibility and practical handling for professional digital signage.
The introduction of digital signage solutions is often a complex digitization project. We see ourselves as a full service provider in the DACH region. With CANCOM Signage, we support you from the initial evaluation of your requirements through to ensuring ongoing operation - our packages are tailored to your needs. In addition to hardware and software, we offer our customers all the necessary services to introduce and operate digital signage.
- Feasibility studies and conceptual design
- Proof-of-concept solutions
- Financing
- Hardware, software and programming
- Assembly / installation / commissioning
- Hosting in our own data center
- Infrastructure and security hosting (DSaaS)
- Monitoring of the signage network
- Technical and content management
- Marketing support during the launch phase
- Proximity or location-based marketing using beacons and in-store navigation
- Augmented, virtual or mixed reality for virtual product presentations
- Recommendation engines that make recommendations to customers
- Dynamic content: automated, data-based playout of content
- Video detection: recognition of objects using visual sensors
- Networking with other digital touchpoints to create an Internet of Things
- Application and user training
Conclusion: Digital signage - the future of advertising
With digital signage solutions, you can present your advertising messages in a modern, flexible and cost-efficient way. Thanks to the ability to adapt content in real time and the high brightness and resolution of digital signage displays, your advertising is always presented in the best possible way. Whether in retail, at trade fairs and events or at information terminals - a high-quality signage display ensures maximum attention. If you want to buy your displays cheaply, you can order them conveniently online ✅ and thus digitize your company in a contemporary way ➤ - in tune with the times.
see also: Smart Products
FAQs
The most frequently asked questions about digital signage
- What advantages do digital signage displays offer over traditional advertising media?
Digital displays allow content to be adapted immediately without printing costs, offer brilliant image quality and can be operated permanently - ideal for flexible and eye-catching campaigns in high-traffic locations.
- Where can CANCOM digital signage systems be used effectively?
Whether in fast food outlets, hospitals, airports or in retail - CANCOM solutions can be integrated into a wide range of environments across all industries and positioned along the entire customer journey.
- What services does CANCOM provide for the introduction of digital signage solutions?
CANCOM supports companies as a full-service partner - from needs analysis, financing and technical implementation to hosting, maintenance, content management and user training.
- How can content be updated in CANCOM signage solutions?
The systems allow central control via CMS so that visual content such as videos or texts can be adapted in real time and displayed dynamically - based on data or location information, for example.
- Which technologies expand the possibilities of digital signage at CANCOM?
In addition to displays, tools such as beacons, augmented reality, recommendation engines and video detection are also used to offer users personalized, context-based experiences and intelligently connect digital touchpoints.
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CANCOM Austria
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