CANCOM now sheds light on the behavior of your customers: True to the motto "Know your customer", CANCOM Flow offers you an innovative and highly efficient solution to find out more about your clientele. This solution enables the more targeted use of marketing measures at the POS or POI. With CANCOM Flow you can find out when, where and how many people enter, how much time they spend at certain locations and how long they linger at promotional placements and other information points. Frequencies, dwell time, times - and all of this is data-secure and GDPR-compliant. Regardless of whether you need a "small solution" or a global concept - ideal for internationally operating companies with a large branch network.
CANCOM Flow
- Turning Foot Traffic into Smart Data
How CANCOM Flow works
CANCOM Flow provides all the necessary functionalities and features for recording and evaluating flows of people - exclusively for authorized users. CANCOM configures the individual dashboards on the cloud platform together with the customer or transfers the data to downstream applications via interfaces. Data collection and analysis are carried out in compliance with GDPR.
measure
Collection of data on visitor flows in action zones.
evaluate
The marketing measures implemented can be evaluated in the stores or across all stores.
optimize
By measuring visitor flows with maximum data security and GDPR compliance across all branches.
Technical features
- Interfaces to optical 3D sensors, division into zones and stores enable an intuitive overview.
- In the dashboard, all relevant data, such as zones of interest, dwell time, utilization,... can be visualized and compared at the click of a mouse.
- Administrative features such as client separation and user management enable targeted access to the relevant data.
- Professional sensors and data processing compliant with the GDPR for genuine 24/7 use
- Highly available cloud infrastructure with secure certified data center according to ISO/IEC 27001 standards
Your possible dashboard:
CANCOM Flow gives brick-and-mortar retailers insights that are in no way inferior to the tracking possibilities of online retail. This allows you to optimize the shopping experience and increase sales figures. With CANCOM Flow, you gain important insights and data on visitor frequency and can respond to your circumstances to optimize absorption rates and visitor flows.
Avoid waiting times, optimize capacity utilization, equalize peak times, maintain an overview: Whether in rooms or on event sites, CANCOM Flow provides you with the ideal tool for checking the effectiveness of your concept.
CANCOM Flow is the optimal solution for tracking visitor frequency, calculating conversions between the self-service area and the service area and the dwell time in queues at counters, machines and information terminals. This enables you to implement a coordinated and customer and employee-oriented solution for each branch.
we transform for the better
Our CANCOM Flow offer for you
CANCOM Flow is the new abbreviation for transparency and efficiency.
Contact
CANCOM Austria
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